REVIEW: “Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare” by Jean-Noel Kapferer

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare, by Jean-Noel Kapferer Kogan Page, ISBN: 978-0749474362 Copyright March 2015, Paperback, 240 Pages Kapferer on Luxury suffices as a crash course examining the sophisticated workings of the business of luxury, and supplemented with sociological explorations of the concept of luxury. With 8 chapters comprising previously published articles…

REVIEW: “Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy” by Martin Lindstrom

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, by Martin Lindstrom Crown Business, ISBN: 978-0385531733 Copyright September 2011, Hardcover, 304 pages Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy examines the subject matter of branding, marketing and advertising in unprecedented depth. In reading this book, you will emerge…