Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare, by Jean-Noel Kapferer Kogan Page, ISBN: 978-0749474362 Copyright March 2015, Paperback, 240 Pages Kapferer on Luxury suffices as a crash course examining the sophisticated workings of the business of luxury, and supplemented with sociological explorations of the concept of luxury. With 8 chapters comprising previously published articles…
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